Breakthrough from Rexona: Chewing elastic for armpits with antibacterial effect

Breakthrough from Rexona: Chewing gum for armpits with antibacterial effect

Rexona has been promoting the promotion of antiperspirants in Russia for many years, relying on facts and scientific arguments. Nevertheless, after analyzing the results of focus groups, the company was forced to admit that the majority of Russians need a different approach. They abandon the classic antiperspirant, but still need a sense of freshness. This conclusion pushed to create a revolutionary novelty. Rexona offers an effective and most convenient alternative to deodorant – chewing gum for underarms Rexona Antibacterial effect . For the first time in the world, antiperspirant is presented in a compact capsule of the softest nanomaterial with a liquid center.

An analogy with chewing gum pads is not accidental. Convenient form of novelty Rexona allows not only to use the product on its own, but also to offer disposable capsules to others in case they give off an unpleasant odor. Even if the interlocutor is one of those who do not consider it necessary to use a deodorant every day, now there is a way to correctly solve the problem of the smell of sweat. Just like in the case of the usual chewing gum, which helps to quickly freshen your breath.

Using the new Rexona tool is easy and convenient . The capsule should be placed in the area of ​​the armpit and perform several simple movements, then pressing your hand to the body, then taking it away. During this”chewing”, a gel with an antibacterial effect is released from the center of the capsule, which destroys up to 90% of the bacteria that cause the unpleasant odor of sweat. Rexona cushion for the armpit is made of a patented extra-soft nanomaterial that, when”chewed”, becomes thinner and at the end of the procedure looks like a silky fabric. It is pleasant to the skin, does not cause allergies and has the effect of delicate peeling.

Chewing gum for the armpit not only effectively destroys bacteria and softens the skin, but also gives it a subtle scent. In Rexona have developed for the funds from the innovative line of refined perfume compositions. In the scent of gum for women, notes of red berries and bergamot are combined, and in the means for men the flavors of exotic spices echo the notes of mandarin.

Capsules are for single use only. The effect is long-term and lasts up to 24 hours. Innovative remedy for men and women Rexona will go on sale in the spring of 2016 in packages with one, five and ten capsules.

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