The Tommy Hilfiger collection will create an artificial intelligence

The computer program itself offers models and colors of clothes instead of the designer.

The Tommy Hilfiger Collection Will Create Artificial Intelligence


Tommy Hilfiger in collaboration with IBM and the students of the Institute of Technology (FIT) are developing a pilot project Reimagine Retail. This is an artificial intelligence, which, according to photographs from the displays and frames of the Lombbooks, Tommy Hilfiger offers the styles, colors and prints that match the brand. They will be used already in the next collection.

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